TIANNA ROBILLARD — A BOOK OF MAGAZINE

TIANNA ROBILLARD has built a world where fashion, live events, brand partnerships, and internet storytelling all feel like extensions of the same open-hearted girl from small-town Washington. Before the audience and the momentum, there was a need for expression, and that instinct still runs through everything she does now, from sharing the rawest parts of her life online to leaning more boldly into her entrepreneurial side. She is funny without hiding the hard parts, stylish without sanding down the mess, and candid in a way that makes vulnerability feel less like a confession and more like an invitation.

In conversation, Tianna moves with the kind of ease that comes from knowing exactly what she is not willing to fake. She talks about heartbreak, ADHD, self-worth, internet culture, and the pressure to appear polished in fashion spaces with the same grounded honesty, reminding us that being seen is not the same as being known. Her real magic lives in that tension between goofy and graceful, public and private, healing and still figuring it out. As she puts it, “Nothing will break you if you don’t let it,” and with Tianna, that does not sound like a slogan. It sounds like a life she is still laughing, building, and bravely becoming.

As your world keeps expanding, how do you define yourself now: creator, entrepreneur, host, storyteller, or something more personal than any one title, and how does that connect back to the girl you were growing up in small-town Washington?

A little bit of all of those, honestly! From the live events sector of my business to storytelling on the internet and being able to share my life with my audience, I’ve always kind of operated like an open book (even back where I grew up). I have always worn my heart on my sleeve. I think people would still to this day say I'm exactly who I was back then. Currently, I’m working on leaning more into my entrepreneurial side!!

When you think about your hometown and the pace, values, and atmosphere of that part of Washington, what did it give you that still shows up in the way you move through fashion, business, and public life now?

I feel like because my town was so small (boys literally drove their tractors to school), I really understand the value of connection. Whether that’s with my peers in the industry, building quality relationships, or building relationships with brands and teams I work with, I feel like every interaction I have has meant something and has led me to where I am today. Essentially, I don’t want to be a stranger to anyone! It’s taught me the importance of connection and keeps me grounded.

Before the audience, the partnerships, and the visibility, what do you think you were really chasing at the beginning: freedom, reinvention, expression, stability, or simply a life that felt bigger than the one you knew?

Expression for sure. I wanted to express myself and who I was and still am. I’ve always looked at social media as a creative outlet, so when it became my full-time job, it felt like the best of both worlds!

Your work has always felt especially resonant because it leaves room for humor, messiness, vulnerability, and style all at once. How did you learn that being fully yourself could be more powerful than trying to look perfectly put together?

Because authenticity is truly king -- we hear it all the time, but it’s so true! We can all detect when things aren’t “human”. It’s also more exhausting to perform a different character rather than just being the parts of myself that society tells you to hide -- because we all feel most of these things. Being in a place where I’m inspiring others to do the same feels like a win.

You exist in this really interesting intersection of sports culture, fashion culture, and internet culture. Where do you feel most at home, and where have you had to fight hardest to be understood on your own terms?

I feel the most at home with internet culture. Being a 1996 baby, I didn’t grow up with the internet the way it is now, but I evolved with it and learned to use it for fun and for good. It’s felt the hardest to be understood in fashion, mostly because I show up in the rawest of moments, so when I do show other parts of myself (like my interest in fashion/beauty) I feel that I’m not taken seriously sometimes. I have this internal battle between trying to appear more elevated vs staying true to who I am in the exact moment -- it’s hard to have those two things live in the same room. I’m not usually the girl who “gets ready” to film a TikTok, but I find so much inspiration from the fashion world and enjoy bringing it into my world in my own way.

A lot of people see the confidence, the charisma, and the momentum, but not always the interior work behind it. What has it taken for you to grow into someone who can be both publicly visible and privately grounded?

First of all, it’s not easy. I've had to really work on this. I go through ups and downs with how I feel about my cadence and my content. But overall, it’s just not taking people's word as the full truth. Audiences can be hard to please, and when I feel like I don’t have control of that, I usually take time to ground myself, be with friends and loved ones, and simply get off the internet.

You have been candid about heartbreak, healing, insecurity, and the process of rebuilding in real time. What has sharing those chapters publicly taught you about the difference between being seen and actually being known?

The community that came to cheer me on when I was at my lowest built this “new” story with me. People really learned me and got to know me through my experience - when you go through something traumatic is when people really SEE you. They grew to know my heart, my decision-making, and my self-worth. Being able to speak about it wasn’t just important for me, but for other women who’ve been through something similar. It made me feel known, like there was a shared understanding of the pain. And while it’s unfortunate how many women can relate, it created a real sense of connection between us.

You have also opened up about ADHD, mental struggles with daily tasks, and the complicated process of figuring out what is really going on beneath the surface. How has that journey changed the way you speak to yourself, and what has it taught you about giving yourself grace?

Knowing that my brain operates differently from a neurotypical brain has allowed me to be free from the pressure to show up a certain way. Before learning more about my brain, I was really harsh on myself and worked against it, but now that I have tools and real-world examples, it’s helped me learn to work with some of these differences. It’s been so comforting to learn how many people feel the same way that I do.

In a world that rewards constant performance and endless access, how do you know when you are creating from a place of truth versus performing a version of yourself that other people have grown comfortable with?

Honestly, when I feel myself start to “perform”, I just stop filming, and I don’t post. Performing as anything other than myself has just never worked well for me.

As you keep building your world through fashion, live events, partnerships, and storytelling, what do you hope people feel when they encounter your work, and what kind of legacy are you quietly trying to leave behind?

That you don’t need to take life so seriously and you really can just be yourself and have a silly, goofy time!!! I want my future children to know that they don’t have to be someone they're not to be successful. Nothing will break you if you don’t let it - that’s the legacy I want to leave behind.

Lastly, if you were a book, what book would you be and why? "Oh, the Places You’ll Go!" by Dr. Seuss, because I try not to take life too seriously. I know I’ll figure it out as I go, without ignoring the hard parts, and I'll have fun with it.