TIMELAPSE CO JEWELRY
Timelapse Co Jewelry founders Mike Westerband and Andie Leon shares their story about their edgy and contemporary jewelry line.
Tell us about Mike and Andie.
Hailing from Australia, Andie was an actress for novelas during the earlier parts of her career, and then left the entertainment world after suffering from an eating disorder for many years to become an organic chef. I, Michael, am a Los Angeles native who in the earlier part of my career was involved in tech and finance. At our core we’re two good friends who come from very different and diverse backgrounds who enjoy making designs and impacting the world together!
How did you come up with the name Timelapse?
Believe it or not, when it happened it seemed as if it was meant to be. We had been selling our original pendant design that incorporated antique watch movements for a short time without any name or branding when one day one of our friends showed another friend the designs we were working on. It was a completely casual setting, and we just wanted to share our latest creations. When asked what he thought we should call it, though, he paused for a brief moment and then casually just said, “Timelapse.” In an instant, we knew that it was the perfect name. It was upon hearing that name for the first time we immediately understood the meaning and how it relates to what we’re doing through our designs. It was the perfect metaphor for our burgeoning collections, just like how a time-lapse video speeds up the past to the present. From that moment on the name just stuck.
What inspired you to create the brand?
The inspiration for the company really came out of a vision that I had after traveling to Australia on a vacation with Andie. She was living in Sydney at the time and I went out there just to get away from LA for a bit and dive the Great Barrier Reef (which is an amazing experience and highly recommended for anyone looking for inspiration or emotional healing). While in Australia we ended up meeting the owner of a small gem shop with a radiant personality whose knowledge about and passion for his work was just captivating. I had worked on multiple projects in the past and even started working on Timelapse Co. as a sort of a side project for a short while before then, but wasn’t familiar with the level of satisfaction and passion that this shop owner conveyed. It was incredibly inspiring. Fast forward a couple of weeks and I was back home in Los Angeles at my job in wealth management when I got a vision of Timelapse Co. and what the company was supposed to be. On a bit of a whim, I ended up quitting my job in finance and Timelapse Co. was officially born. Ever since then we have followed our path of creating designs with versatility and meaning.
What advice do you have for emerging jewelry designers?
My biggest piece of advice for emerging anybody would be to define your vision as clearly as you can and follow it. With a clear vision comes faith, with faith comes confidence, and with the confidence of faith comes action. In addition, action is the only way anything is ever achieved. But in today’s society there are so many things that consistently try to pull you away from action and distract you. There are so many people and things vying for your attention that without the confidence of faith it becomes too easy to slip into deleterious ways of thinking. So instead of ever comparing yourself to others or wondering what others may think, find a way to hone into your inner voice and trust it. Without that confidence we’re stuck, and that’s a place where nobody wants to be.
If you can change anything in the fashion industry, what would it be and why?
Andie: I would do free trade shows. I feel that to break out in the industry you need to lay out many upfront costs. I have seen many super talented designers struggle to get their styles out because of the high cost of trade shows, sales reps, etc.
According to your publicist you are working on different collaborations. Which celebrity would you like to collaborate with and why?
Andie: I personally love Angelina Jolie - she is such a bad-ass with a cause. What she puts on her body has meaning, and I feel that way as well. I like to wear jewelry and have tattoos that have a personal meaning... to become a stronger, wiser person each day.
Mike: I would love to do collaboration with Johnny Depp! Aside from being a genius actor and style icon, the guy is well known for his philanthropic and charitable cause work, which has been well aligned with some of the things that are most important to me - children and family. He’s done a lot of work with Children’s Hospital of LA and, since both of my parents were doctors in LA, that work in particular has a lot of meaning to me.
Since you are considered trend setters, what should we expect from the next collection?
We can’t reveal our secrets! ;)
In all seriousness though, we aim to focus our collections around various central themes, and the collections stem from those. While we’re not quite ready to give away the theme of our next collection just yet, we will say that we’re working on a number of exciting collaboration projects that will be revealed over the next couple of months!
Describe your brand in 3 words.
Andie: Alchemist, Statement, Art
Mike: Reflective, Modern, Trendy