PELLONE'S COMBINATION OF NY AND HOLLYWOOD STYLE FOR THE MODERN CONTEMPORARY WOMAN

FIDM graduate Melissa Pellone applies her energetic and chic classy style from her New York roots paired with her love of California and old Hollywood glamour to create innovative ready to wear for the modern contemporary woman.

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Establishing her love of design early on after attending Parsons the New School of Design as a 15 year old academy student & later becoming a graduate of FIDM at 20, Melissa applies the energetic and chic classy style from her New York roots paired with her love of California and old Hollywood glamour to create innovative ready to wear for the modern contemporary woman.

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After years establishing herself as an industry best-selling Designer for major corporate brands in the dress and separates category, Melissa chose to follow her heart and create PELLONE as a way to transcend dreams of designs into the most chic and modern realities.

What inspired you to start your own brand? 

Starting my own brand has always been a dream of mine. Even when I was a child I remember practicing my signature, envisioning how it would look on a label or as a logo someday. When the time was right and the opportunity came to start my own brand, I went for it. It really started with a dress at Fashion Week, and has grown to become a beautiful line.

If you can be doing something else right now, what would that be?

Honestly, I can't imagine doing something else right now. I love what I do, and am really grateful I am able to do what I love. I think everyone should pursue their dreams.


Since you have done several fashion shows, where would you like to show next? 

My brand is based in LA, designed and made here. I've done several shows including LA Fashion Week which was great. Since my roots are New York, I'd love to show at New York Fashion Week. I do have a new show coming up in March in Newport Beach for OCFW, so I am excited about that! 

What is your  favorite look from the collection and why? 

It's really hard to chose!, but I'd have to say the Dahlia Dress Set, because it's the look that really started it all. It's also my most popular, & photographs beautiful and has incredible movement and detailing.


Having a fashion brand is a full time job, how do you manage to do it?
I think when you do what you love, it doesn't feel like a "job" at all. I am always working on it, thinking about it, dreaming about the next design I can't wait to create.

Would you say social media plays a big role on your success? 

Absolutely. It is even a big part of my beginnings. After the first photoshoot, I put the photos up on Instagram, and within the same week the producers from Fashion Week saw them, inviting PELLONE to showcase. Social media is this incredible way to connect now and a lot of my customers have found the line this way, and even a lot of my creative partnerships including my photographers, bloggers, and models. 


Name of a celebrity or influencer you would like to dress and why.
Right now, I'd love to dress Margot Robbie, she has great red carpet style that is modern and elegant. She is a great actress and headed for much continued success.

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NOW PR will be carrying PELLONE in Los Angeles.