HOUSE OF HEND

The fashion house was founded in 2007 by the visionary and talented womenpreneur Her Highness Sheikha Hend Faisal Al Qassemi as the primary outlet of her "poetic expression of creativity."

HOUSE OF HEND     founder    HER HIGHNESS SHEIKHA HEND FAISAL AL QASSEMI

HOUSE OF HEND founder HER HIGHNESS SHEIKHA HEND FAISAL AL QASSEMI

HOUSE OF HEND’s homage to the feminine silhouettes are ever present in each of their dresses. Each piece is a product of an artisan: using the most delicate fabrics with intricate embroidery and embellishment, designed to break trends and become timeless pieces of wearable art. Putting into the heart the key role within the fashion house, which is: "East Meets West" with a chic, and of course, royal flair.

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The brand employs a professional team of Designers, Stylists, PR Specialists to shape the brand into a luxurious sumbol for clothing and accessories.

The Brand has high fashion line of clothing (traditional and western). Key styles being Abayas, Kaftans, Jalabeyas, Dresses and Capsule line for kids.

Who is Hend Faisal Al Qassemi? 

I am an Architect, artist and serial entrepreneur.

 

Tell us about your brand? 

It is feminine, luxurious, practical and timeless. It is Chanel meeting Prada and hanging out with Saint Laurent.

 

Where do you see yourself five years from now? 

Establishing my whole design house conglomerate of buildings, furniture, fashion and beyond! I have no idea where I would be headquartered; maybe Dubai or maybe even in America.

 

What inspired your current collection? 

Being a trendy working woman who loves looking feminine all whilst moving around comfortably and chic inspired my current collection.

 

How do you stay on top of your game? 

I never follow trends, I create them. My pieces are timeless and embody femininity that stands the test of time and trends.

 

What sets your brand apart from all the other top brands globally? 

Comfort and practicality all while being luxurious.

 

What do you do in your spare time? 

I have a vast list of hobbies. I enjoy reading and writing. I am currently working on my second novel.

 

Which public figure do you admire and why? 

Gandhi and Nelson Mandela, and of course I deeply will always admire and respect, the late Sheikh Zayed is someone who is more than admirable to me and lives on in my heart as a reflection of all that I do whenever I proudly represent my country anywhere around the world.

 

If you were a Book, which book would it be and why? 

The Black Book of Arabia by Hend Al Qassemi. The short stories embody different personalities but all had powerful endings whether happy or sad. But each portrayed powerful characters and doing anything with confidence is worthy of respect.

 

Advice for emerging designers? 

Be original and exploit it. No one can replicate your genius and if you believe in it, you will build your ark and they will come.

 

What makes you smile? 

Helping others and seeing my projects become a reality. I just opened my Velvet shop and my cafe is soon to follow- I cannot wait! Seeing my businesses flourish. But also just seeing a child smile and helping people are what keeps me going.

 

What’s next for the House of Hend? 
To expand to all over the globe with plans to be in the accessory market ranging from shoes to handbags hopefully soon.

 

Where can we find you? 

You can find me all over the globe. My brand can be found online and LeBHV with Galeries Lafayette soon to follow.

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FOR MORE INFORMATION AND PULL REQUESTS, PLEASE CONTACT:

NOW PR - Los Angeles | Office (213) 892-1615 | Email nikko@nowprla.com