BUMBLE ANNOUNCES AWARD-WINNING SINGER/SONGWRITER RITA ORA'S "SOUL SURVIVOR" AS OFFICIAL TRACK FOR SUPER BOWL COMMERCIAL
WOMEN-FIRST SOCIAL NETWORKING APP RELEASES FULL LENGTH BEHIND THE SCENES VIDEO HIGHLIGHTING
FEMALE-LED TEAM FEATURING SONG
Who: Bumble, the women-first social networking app with over 48 million global users.
What: Today, Bumble announced Rita Ora’s song ‘Soul Survivor’ will accompany the brand’s first-ever Super Bowl commercial, which features one of the most influential women in the world and Bumble’s Global Advisor Serena Williams, as the official track to the spot. The song, co-written by Ora, was released in 2018 on her latest studio album Phoenix and takes listeners on a powerful journey through the lyrics, “I'm a soul survivor, I made it through the fire, I started with nothing, I've got nothing to lose,” perfectly complementing Bumble’s ‘women make the first move’ mission.
The song can also be heard on the full-length behind the scenes video for “The Ball is in Her Court” campaign, released today, which features a look at Williams and Bumble’s Founder and CEO Whitney Wolfe Herd on set filming the commercial, as well as some of the leading women of the campaign, including: Bumble’s Chief Brand Officer Alex Williamson, Laura Hutfless, Partner and Co-Founder of Bumble’s agency of record FlyteVu, and Debbi Vandeven, Global Chief Creative Officer at VMLY&R. The piece also includes three female leaders, award-winning journalist, author, and Bumble Advisor, Elaine Welteroth, international love and success coach and author of Boss Bride, Charreah Jackson, and Nicole Portwood, Vice President of Marketing at PepsiCo, giving their reaction after hearing the commercial spot for the first time.
“Writing this song was an emotional, but also freeing experience, and I’m so happy its message of empowerment is resonating with others. I always hope that my music will inspire, but I am particularly proud of this song and how it has encouraged women to speak their own truth and to carve their own path,” said Ora. “I am honored that Bumble selected ‘Soul Survivor’ as the anthem for such a powerful Super Bowl commercial.”
“This entire project has such a deep meaning for each and every one of us at Bumble, as it personifies our mission and values in such an inspiring manner,” added Alex Williamson, Bumble’s Chief Brand Officer. “We want to take every opportunity we can to remind our users that it’s never too late to make the first move and our collaboration with Serena and Rita showcases that in a way we’re confident will both resonate and empower.”
Where: To view the full-length behind the scenes video, visit www.Bumble.com/InHerCourt, and follow along on social media using the hashtag #InHerCourt.
Bumble, the social networking app with over 48 million users, connects people across dating, friendship and professional networking. No matter the type of relationship, women make the first move on Bumble. Bumble recognizes the importance of relationships and how crucial they are to a healthy, happy life. They've built their platform around kindness, respect, and equality – and their users play an important part in that. Bumble holds its users accountable for their actions and has zero tolerance for hate, aggression or bullying. Bumble is available in 150 countries. Since 2014, Bumble has facilitated over half a billion women-led first moves and over four billion messages sent. Bumble is free and available in the App Store and Google Play.
About Rita Ora:
Rita Ora is an international pop singer with multiple #1 singles and holds the record for the most Top 10 singles for a British female artist in the UK. Her US debut album Phoenix has amassed 1.5 billion streams worldwide, spawned 3 platinum singles and includes “Lonely Together,” her collaboration with Avicii which won Best Dance VMA at the 2018 MTV Video Music Awards. In addition, her debut album, Ora premiered at #1 on the UK charts and was certified platinum. Rita is also a multi-talented industry leader across TV, culture and fashion, with brand partnerships across key sectors. Her film credits include the Fifty Shades of Grey franchise, Fast & Furious, Southpaw and the upcoming Detective Pikachu.