WASHED OUT AND MICROSOFT COLLABORATE TO BRING MISTER MELLOW TO THE STAGE
(Los Angeles, CA) – June 13, 2017 – This summer, acclaimed artist Washed Out is releasing his
highly anticipated visual album, Mister Mellow; his first fully immersive multimedia experience (out June 30, through Stones Throw Records). Every track is accompanied by an original music video, created by 11 different video artists and utilizing several forms of animation, from claymation and stop-motion, to hand-drawn cartoons. To take his bold vision even further, Washed Out collaborated with Microsoft to produce a dynamic live show, allowing fans to experience in person his “impressionistic view of the world.” The creative team behind the collaboration turned to Microsoft technology to translate the rich, detailed patchwork of Mister Mellow’s music and visuals into an equally powerful live experience. Robust and advanced live integrations mimic the wide range of artistic styles seen and heard on the album.
Each component of the live show has been designed as an extension of a song and its visual treatment, creating a vivid, sometimes absurd world for fans to explore during his tour. Mister
\ Mellow’s videos all reflect the handmade, “paint outside the lines" style of Greene’s music, influenced here by classic plunderphonics records and the experimental collage techniques of musique concrete. Styles as diverse as free jazz, house, hip-hop, and psych are combined with
interstitial voiceover samples (often pulled from anonymous Youtube vlogs) to create a busy, chaotic, and caricaturish mix, which moves away from the synthesizer-driven sounds of his earlier work.
Amy Sorokas, Microsoft’s Director of Strategic Brand Partnerships stated: “It’s exciting to see our tech help bring together such an intricate and bold vision for Washed Out, and further demonstrate its potential in the creative space.”
Thanks to the robust output and compact size of the Microsoft-powered system, including the
Kinect, Washed Out will be able to share the experience with fans around the world, starting with the ‘Get Lost’ Tour, which kicks off in Norfolk, VA on July 8. For tour dates head
This collaboration is the latest in an artist series featured on Music x Technology, an initiative that celebrates forward-thinking artists who are using Microsoft technology to transform the way we create and experience music. With artist collaborations, the program seeks to empower artists with unique opportunities to create one-of-a-kind experiences for their fans.
For more information visit www.microsoft.com/musicxtech.
For all other media inquiries regarding Music x Technology curated by Microsoft, including 1:1 interviews with Amy Sorokas, Microsoft and opportunities to speak with artist management about this collaboration, please contact Sarah Bronilla at VOCAL: email@example.com.