BUSINESS: NOW PR CEO: TASH GREIZEN
BY IRVIN RIVERA
“Never compromise your integrity” a bold statement from Tash Greizen of NOW PR.
She is a lady boss who exudes an air of both confidence and grace. She is very relatable and blunt (a quality which I highly admire about her). And every time you enter the room with her, you will immediately know this lady means business.
We sat down with Tash Greizen, the CEO of NOW PR, a thriving and continuously evolving Fashion PR in Los Angeles and talked about her business, a few things about her life, and what advice she can give to any aspiring people who would want to delve into the Fashion and PR Industry.
ABO: Tell us about your story in a nutshell. Who is Tash and where are you originally from?
I am what you call a “mutt.” I am born from an amazing father of British descent and a beautiful Filipino mum. I am a jewelry designer by trade, with great passion for fashion and lifestyle. I am quite spiritual and loves life to the fullest.
I am also the CEO of a thriving PR agency in Los Angeles.
I love structure.
Despite laughing as one of my favorite things to do, I am somewhat cerebral.
ABO: Tell us about your journey in establishing NOW PR
As a designer, there will come a moment when you always seek for that one PR agency that can take your brand to the next level. One, too many agencies later, I felt that I am the only one who can create the momentum my brand needs to get to newer heights and with that, Now PR was conceived. Since then, I vowed to help emerging brands globally achieve their visions and goals.
ABO: Why the word NOW?
Everyday is NOW besides being Natasha’s Own World.
It’s all about being current! Being relevant.
ABO: What sets you apart from all the other existing Fashion PR Agencies?
NOW helps brands to tell their story while keeping an eye on the future. I have created a progressive power house and my agency continuously develops brands that are current and unrivaled.
ABO: Any advice that you can give to anyone who wants to venture into the fashion world? (Like tips about longevity in the industry etc.)
You have to start with passion, then a vision and careful execution. To have stability, never compromise your integrity.
ABO: If you are not at your office working, what keeps you busy?
I love discovering new restaurants with my husband. Also play dates with our fur babies keep me busy.
ABO: What can your clients expect from you in the next 5 years or so.
Growth. We are creating a legacy.
ABO: If you are a book, what kind of book are you and why?
I would be a fairytale book. Anyone can read me. A book that holds no bounds; you can visualize, laugh, love, cry, and I will take you to a place of joy and innocence.